A more general theory of commodity bundling

نویسنده

  • Mark Armstrong
چکیده

This paper discusses the incentive to bundle when consumer valuations are nonadditive and/or when products are supplied by separate sellers. Whether integrated or separate, firms have an incentive to introduce a bundle discount when demand for the bundle is elastic relative to demand for stand-alone products. A simple formula is derived for when an integrated firm supplying substitute products wishes to offer a discount. When separate sellers coordinate on a bundle discount, they can use the discount to relax competition, which can harm welfare.

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عنوان ژورنال:
  • J. Economic Theory

دوره 148  شماره 

صفحات  -

تاریخ انتشار 2013